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Focus and Essence |
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The “omni-channel marketing salon of consumer product industry” is successfully held. |
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On the afternoon of September 5, the “2014 Omni-channel Marketing Salon of Consumer Product Industry” hosted by Hypering, a professional provider of management software for FMCG enterprises, was grandly held at Hyatt on the Bund of Shanghai. Representatives from Shanghai Jahwa, Unilever, L'Oreal, Johnson & Johnson, Mondelez, Vitasoy, Inoherb, Wall’s, Schneider Electric, Stanley Black & Decker, and other FMCG enterprises appeared in the salon. |
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Around the topic of “marketing strategy and innovation under the background of slowdown in market growth”, the salon carries out an in-depth exploration on concerns of industrial marketing, such as how can enterprises find true customers and where will the marketing of FMCG industry go in the future, in the form of keynote speech and honored guest lecture |
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Introduction of honored guests |
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TK YEUNG |
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Mr. TK YEUNG once assumed IT director in Unilever for 17 years, having more than 30 years’ IT management experience. He joined 361° and YY-Sports successively in 2010, acting as CIO and vice general manager of supply chain. Now he is an independent management consultant and supply chain trainer, providing famous enterprises with consulting, strategy consulting, as well as training and project management services. |
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JIMMY ZHAO |
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JIMMY ZHAO has 20 years’ experience in FMCG industry management. He assumed marketing executives in FMCG industry, such as director of sales & marketing and national sales operation director of Coca Cola, national sales general manager of Tsingtao Beer marketing center. His main research area includes dynamic competition and enterprise strategy management. |
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Sun Hao |
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He is IT director of Shanghai Jahwa Corporation. He once worked at Unilever, having 20 years’ experience in FMCG industry and IT management experience. He leaded the IT information construction process of Shanghai Jahwa Corporation from the annual sales of several hundred million to several billion, having rich experience in brand distribution technical innovation and management. |
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Perry Li |
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Perry Li is IT director of LVMH P&C (China). He once worked at L'Oreal Group over 9 years, in charge of the construction and operation of application system of L'Oreal (Greater China), leading the construction of new generation marketing TPM system in L'Oreal Group. |
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Ying Hong |
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He is a senior financial manager of Vitasoy, in charge of factory and sales finance work. He has over 15 years’ finance experience, so he has rich experience in practice and guidance of financial management and control. |
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Site pictures |
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Meeting site |
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Mr. TK YEUNG is sharing cases |
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JIMMY ZHAO is expressing opinions |
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Mr. Sun Hao, IT director of Shanghai Jahwa |
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IT director of LVMH Perfume (China) |
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Moment of concentration |
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Relaxed and heated atmosphere in the site |
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Wonderful practice sharing |
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Meeting Topic |
Marketing Strategy and Innovation under the Background of Slowdown in Market Growth |
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Introduction of Hypering experts |
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TPM product director: Guo Qiang |
He has more than 10 years’ IT management and implementation experience in FMCG industry. He once successfully provided management consulting services and project implementation to many famous FMCG enterprises such as P&G, Danone, Hitachi, Vitasoy, Lee Kum Kee, Huiyuan and Campbell Soup. His main field is TPM and project consulting implementation management. |
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Mobile marketing product director: Huang Wei |
He has more than 10 years’ IT management and implementation experience in FMCG industry. He once successfully provided management consulting services and project implementation to many famous FMCG enterprises such as P&G, Unilever, Yihai Kerry, Hengan Group, L'Oreal, Shanghai Jahwa and JALA Group. His main field is TPM and project consulting implementation management. His main field is channel management and mobile marketing. |
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Participating Enterprises |
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