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Focus and Essence
 

The “omni-channel marketing salon of consumer product industry” is successfully held.

 

On the afternoon of September 5, the “2014 Omni-channel Marketing Salon of Consumer Product Industry” hosted by Hypering, a professional provider of management software for FMCG enterprises, was grandly held at Hyatt on the Bund of Shanghai. Representatives from Shanghai Jahwa, Unilever, L'Oreal, Johnson & Johnson, Mondelez, Vitasoy, Inoherb, Wall’s, Schneider Electric, Stanley Black & Decker, and other FMCG enterprises appeared in the salon.

 
 

Around the topic of “marketing strategy and innovation under the background of slowdown in market growth”, the salon carries out an in-depth exploration on concerns of industrial marketing, such as how can enterprises find true customers and where will the marketing of FMCG industry go in the future, in the form of keynote speech and honored guest lecture

 

 
Introduction of honored guests
  TK YEUNG
 

Mr. TK YEUNG once assumed IT director in Unilever for 17 years, having more than 30 years’ IT management experience. He joined 361° and YY-Sports successively in 2010, acting as CIO and vice general manager of supply chain. Now he is an independent management consultant and supply chain trainer, providing famous enterprises with consulting, strategy consulting, as well as training and project management services.

   
  JIMMY ZHAO
 

JIMMY ZHAO has 20 years’ experience in FMCG industry management. He assumed marketing executives in FMCG industry, such as director of sales & marketing and national sales operation director of Coca Cola, national sales general manager of Tsingtao Beer marketing center. His main research area includes dynamic competition and enterprise strategy management.

   
 

Sun Hao

 

He is IT director of Shanghai Jahwa Corporation. He once worked at Unilever, having 20 years’ experience in FMCG industry and IT management experience. He leaded the IT information construction process of Shanghai Jahwa Corporation from the annual sales of several hundred million to several billion, having rich experience in brand distribution technical innovation and management.

   
  Perry Li
 

Perry Li is IT director of LVMH P&C (China). He once worked at L'Oreal Group over 9 years, in charge of the construction and operation of application system of L'Oreal (Greater China), leading the construction of new generation marketing TPM system in L'Oreal Group.

   
 

Ying Hong

 

He is a senior financial manager of Vitasoy, in charge of factory and sales finance work. He has over 15 years’ finance experience, so he has rich experience in practice and guidance of financial management and control.

 
 
Site pictures
     
Meeting site   Mr. TK YEUNG is sharing cases   JIMMY ZHAO is expressing opinions   Mr. Sun Hao, IT director of Shanghai Jahwa
             
     
IT director of LVMH Perfume (China)   Moment of concentration   Relaxed and heated atmosphere in the site   Wonderful practice sharing
             
 

Meeting Topic

Marketing Strategy and Innovation under the Background of Slowdown in Market Growth

 

Introduction of Hypering experts

TPM product director: Guo Qiang

He has more than 10 years’ IT management and implementation experience in FMCG industry. He once successfully provided management consulting services and project implementation to many famous FMCG enterprises such as P&G, Danone, Hitachi, Vitasoy, Lee Kum Kee, Huiyuan and Campbell Soup. His main field is TPM and project consulting implementation management.

 

Mobile marketing product director: Huang Wei

He has more than 10 years’ IT management and implementation experience in FMCG industry. He once successfully provided management consulting services and project implementation to many famous FMCG enterprises such as P&G, Unilever, Yihai Kerry, Hengan Group, L'Oreal, Shanghai Jahwa and JALA Group. His main field is TPM and project consulting implementation management. His main field is channel management and mobile marketing.

 
 
Participating Enterprises
       
 
       
 
 

 

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