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| Sales Force Automation (SFA) |
| The best comprehensive and multilevel sales force automation platform in China |
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During the building of enterprise marketing and brand, SFA system will, directing at every client and every sales opportunity, exercise scientific and quantitative management based on behaviors of every person; it helps enterprises to expand channel view, grasp the essence of channel business data and carry out all-round analysis and then make strategies or marketing decisions; it can effectively support sales supervisors and sales representatives to track customer service level and sales opportunities; it can effectively standardize sales and realize teamwork; through the perfect implementation KPI tracking of sales terminal, it realizes the delicacy management over product sell-out, sales and inventory, display and promotion activity at sales terminal, and fully enhances brand performance and image; meanwhile, SFA also is a display platform of enterprise brand information and is a communication platform for information exchange with front-line employees. |
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Data Basis for Enterprise Strategy and Decision-making —— Channel View and Perspective Capability |
| Channel view and perspective capability are the basis for all enterprise strategy and marketing decision-making, while it is the root of enterprise to realize digitized decision-making management and carry out accurate, timely and multi-dimensional overall data analysis on channel business. SFA supports enterprises’ requirement for custom data collection in an all-round way, helps enterprises to make tracking and follow-up on various marketing management KPIs, and it also provides perfect function of business intelligent data analysis and helps enterprises to make marketing strategy decisions based on scientific data analysis, realizing precision marketing. |
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Management Platform of Sales Implementation——Standardization and Implementation of Working Processes |
The standardization of working processes means high efficiency, brand effect and high-quality customer services; only when the implementation process is controllable can processes “fall to the ground”. It is insufficient to realize those if depending on the existing organization management, so it requires the support of a management tool. SFA system integrates the daily work of sales representatives (sales promoters) into software system, realizing visit plan and route management, store visit and attendance management, sales order management, inventory management, in-store implementation management, as well as brand information (promotion activity) communication management. |
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Management Platform for Enhancing Customer Service Level——Timely and Closely Clinging to Customers |
In the customer-centric internet era, customers have wide selection space and freedom. So it is essential to continuously enhance customer service level, timely focus on customers’ every service demand in all-round way by the most professional staff, and enable customers to experience ubiquitously satisfactory and reliable intimate feeling by providing extensive, comprehensive and convenient services. |
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| Assessment Platform of Performance Appraisal—— KPI Assessment |
The system breaks down strategic goals that enterprises want to reach level by level, and carries out assessment and analysis on employees’ working performance and working achievements, improving employees’ behavior in organization work and giving full play to employees’ potential and enthusiasm, and thus it can better realize enterprises’ strategic goals. SFA system makes KPI assessment on employees’ working performance from every aspect, and the bonus incentives for marketing representatives are based on KPI assessment. |
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| Brand Information Display and Information Communication Platform——Changing Enterprises’ Communication Mode |
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SFA system adopts the technical means of mobile internet to help sales representatives to introduce products, tell brand stories and spread enterprise cultures to customers. The multimedia display method can not only make information more accurate and vivid, but make it easier for customers to accept and remember |
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Meanwhile, with regard to enterprises’ traditional internal communication mode of conveying level by level, it is inevitable that errors of information may exist during the propagation process; due to the complexity of enterprise organizational structure, it is impossible to convey the information related to specific employees only to such employees via traditional modes, while SFA system changes the modes of communication with front-line staff, accurately conveys the information required by specific employees to such employees, enhances communication efficiency and accuracy and reduces communication costs, enabling front-line sales representatives to visit one more store every day. SFA system also provides enterprise WeChat function to establish a channel for communication among staff, sharing successful experience and feeding back work problems |
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Our Advantages |
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Mature solutions, with advanced gene and descent of leading clients (successful application in many World Top 500 companies); |
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Advanced technical architecture based on “cloud computing” and application practices of 10000 terminal users ensure stable system, reliable performance, as well as flexible extension; |
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A solution with the best “flexibility” are also the solution with the best cost performance; SFA solution of HYPERING ensures enterprises to take the lead in the mobile marketing management of channel in future 3-5 years; |
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The professional project management capacity of HYPERING which has been proved successful through World Top 500 enterprises’ verification has comprehensive one-stop IT services covering from product R&D to implementation and Call Center after-sales. |
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