Hypering builds dealer management system (DMS) and mobile sales management platform （iDREM SFA） for Heluxue, owned by Unilever.

Since its establishment in 2007, Hypering has been focusing on the management software field in fast moving consumer goods (FMCG) industry. It is dedicated to building “one-stop service of whole channel marketing platform”, including solution plans of sales promotion personnel management, products, channels, terminal outlets, budgets, sales target, marketing activities, stock, real-time sales, cost controlling and so on.

The dealer management system (DMS) of Hypering is dedicated to establishing a uniform, transparent and flexible channel management platform, which can satisfy the sophisticated and fast changing market environment. Mobile sales management platform（iDREM SFA）system is to realize the meticulous management for buying in, sales & stock, exhibition, promotion and so on through KPI tracking for sales terminal, and to fully enhance brand achievements and image; at the same time, SFA is also the communication platform for brand information exhibition and exchange with frontline staff.

Background: in 1929, British Lever and Margarine Unie of Holland signed agreement to establish Unilever. After 80 years development, Unilever has become one of the largest consumer goods firms in the world. In 2011 fiscal year, its annual sales reached around Euro 46,500,000,000.