Hypering provides the data collection and promotion management system for the new brand “fresh herb” and helps with the rapid promotion and construction of the brand through Watson and others commercial channels in China.
The project started from the end of August and was launched in the end of September. 100 counter-based promotions will be completed in 2014, and in 2015, with the development of the brand, a more optimal solution will be provided for “fresh herb” to achieve better development.
The counter-based product line of Hypering can help the cosmetics enterprise with the improvement of terminal management. Advanced and mature solutions are available for the simple and rapid data collection and the headquarters–terminal overall management, comprehensively covering the business content of counters, including daily purchase-sell-stock management system, BA staff management and ability enhancement, comprehensive marketing solutions, O2O, experiential marketing, etc.
Client background: Shanghai Herborist Cosmetics Co., Ltd. is a wholly owned subsidiary of Shanghai Jahwa, and “fresh herb” is the company’s first new brand independently launched by the company, targeting at the 25-year-old young people, with the main sales channel being Watson, which will become a new growth point for Jahwa. |
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